RAFAEL
DE GUGLIELMO_

SR. PRODUCT DESIGNER · LEAD UI/UX

BOGOTA · COLOMBIA · 10+ YEARS

V. 07 / 04.20.2026

THAT RUNS ON AI

& PEOPLE.

→ FOCUS

AI × PRODUCT DESIGN

→ ROLE

LEAD / SENIOR

→ YEARS

10+ (AI: 2)

→ TEAMS

2-4 DESIGNERS

→ STATUS

AVAILABLE

// Connect your AI →

mcp:https://rafaeldeguglielmo.com/api/mcp-public

CLIENTS & EMPLOYERS

$ cat ./work/valiu-lite/README.md

★ FEATURED PROJECT~10 min read

Raising $1.2M USD in VC from Y Combinator demo day with Valiu Lite.

// Problem: Venezuelan migrants losing money to fees and scams when sending remittances home via black market channels
// Action: Applied User Centered Design within Lean Agile to build a 6MB fintech app with 112-component design system, WCAG-compliant, targeting low-end Android
// Outcome: Raised $1.2M at YC Demo Day, grew from 800 to 10K+ MAU, enabled $5M Series A by 2020

ROLE

FOUNDING PARTNER · HEAD OF DESIGN

CLIENT

VALIU · YC S19

TEAM

3 DESIGNERS + PRODUCT + ENGINEERING

TIMELINE

SPRINT-BASED DELIVERY, WEEKLY DESIGN CYCLES WITH SAME-SPRINT TESTING AND VALIDATION

STACK

FIGMA · SKETCH · RIVE · LOTTIE · REACT NATIVE

IMPACT

$1.8M TOTAL PAYMENT VOLUME · 10.3K MONTHLY ACTIVE USERS (FROM ~800)

./read-full-case-study.sh →

Raising $1.2M USD in VC from Y Combinator demo day with Valiu Lite.

// MEASURED OUTCOMES

$1.8M

TPV (total payment volume)

10.3K

Monthly active users

52%

User retention

$1.2M

Raised at YC Demo Day

+100K

MoM transfers

$17

Average order value

// KEY IMPACT

▸$1.8M total payment volume

▸10.3K monthly active users (from ~800)

▸52% user retention rate

▸+100K month-over-month transfers

▸$1.2M raised at YC Demo Day

// QUALITATIVE OUTCOMES

"Proved product-market fit for LatAm remittance corridor"

"Established design-driven culture in a founding team"

"UXcam + Amplitude pipeline created a data-informed iteration loop"

$ ls -la ./work --sort=featured8 featured · 10 total — see /work for all

[01]

Virto / 2024

Virto Shipping 3x faster with Virtuoso Design System.

Design SystemsDAOLatAm

Senior Product Designer

49%

DEVELOPMENT EFFICIENCY GAIN

[02]

Egon Zehnder · via Monstarlab / 2023

Leading a design team to Help Egon Zehnder save 4 hours a day with an automated reporting platform.

EnterpriseAI AssessmentDesign Leadership

Lead UI Designer

SAVED PER CONSULTANT DAILY

[03]

Havrion - Perform / 2024

From a 3 weeks POC creation process to a 3 minutes automation BackOffice.

Web AppAutomationIPTV

Senior Product Designer

3min

POC CREATION (FROM 3 WEEKS)

[04]

Wonder / 2022

Wonder donated +5600 meals to the Community Foodbank of New Jersey with an in-app feature.

Mobile AppSocial ImpactA/B Testing

Senior Product Designer

5,600

MEALS DONATED

[05]

Valiu · YC S19 / 2018

Raising $1.2M USD in VC from Y Combinator demo day with Valiu Lite.

FintechYC S19Mobile App

Founding Partner · Head of Design

$1.8M

TPV (TOTAL PAYMENT VOLUME)

● Norwegian Cruise Line

case.06.mp4

COMING SOON

[06]

Norwegian Cruise Line · via Slalom / 2025

Exceptional Day 1 — Reducing embarkation time by 30% for NCL

EmbarkationTravelHospitality

Sr. Product Designer

● Kraft Heinz

case.07.mp4

COMING SOON

[07]

Kraft Heinz · via Slalom / 2025

Cutting kiosk interaction time by 38% for Kraft Heinz

Kiosk UIConsumer ResearchRetail

Interface Designer

● Boeing

case.08.mp4

COMING SOON

[08]

Boeing · via Slalom / 2024

Boeing · User Persona Framework for boeing.com Shop

User PersonasE-commerceEnterprise

Sr. Product Designer

$ whoami

→ based: BOGOTA · CO

→ years: 10+

→ origin: VALENCIA, VE

→ timezone: UTC-5

→ english: fluent · spanish: native

I build and
mentor small
design teams
that ship with AI.

Ten-plus years leading design across fintech, security, F&B, talent and enterprise. I've run 2-4 person teams for clients in the US, Europe, and LATAM — driving innovation and efficiency by helping organizations harness AI within design. I love startup energy and live at the intersection of design process, team dynamics, and emerging tech.

// CURRENTLY

+ Sr. Product Designer at Slalom
+ Working with NCL · KraftHeinz · Boeing
+ Lead Designer at Havrion — AI design partnership
+ Mentoring 2-4 designers across projects

// SKILLS

— Research (adv.)— Prototyping (adv.)— Testing + Analytics (adv.)— Motion (adv.)— Project Mgmt (adv.)— Coding (intermed.)— Figma · Sketch · XD— After Effects · C4D— Rive · Lottie— Maze · Mixpanel · Fullstory

// RECOGNITION

★ Valiu · YC Summer 19 · $1.2M raised at Demo Day
★ BVC Visual Communication · Full scholarship w/ honors

$ cat ./recommendations.md --verified

What teams I've
worked with
say.

→ all on linkedin

2025-10-06supervisor

Rafael is a highly skilled professional with just the right level of attention to detail. Excellent in communication and client-facing situations, and a strong team player.

Liudmila Kosheleva

Fractional COO · ex-First Line Software

2023-04-04cross-team

Rafael has a great ability to create effective and creative solutions that enhance the user experience and meet business objectives. He stands out for his teamwork skills, leadership abilities, and experience in creating outstanding designs.

Nathalia Eraso

Lead IT Recruiter · ex-Electronic Arts

2022-06-13cross-team

En el mundo del diseño, la velocidad es sumamente importante, y Rafael cumple con los criterios que se necesitan para ser un completo crack, velocidad y calidad en la entrega de resultados. Además de eso, el enfoque y aporte desde su experiencia hacen que su trabajo sea de altísima calidad.