Rafael De Guglielmo
Lead UI/UX Designer
Based in Bogotá, Colombia, I specialize in building and mentoring small design teams. I am formally trained as a visual communicator with +8 years of experience designing and launching user-centered digital products.
Former Founding Partner of Valiu (YCS19), that helped millions of venezuelans to send money back to their families and friends from Colombia, Ecuador and Chile. We Raised 5M dollars from VC, acquired +800K users, and moved +300K MoM.
Throughout my career, I have led small teams of 2-3 members, working with various clients and industries from the US, Europe and Latam. I oversee projects that drive innovation and efficiency, helping organizations harness the power of AI within design to deliver impactful results.
Industry Expertise
Artificial Intelligence
Enterprise Content Management Platforms
Software Development Agency
Consultancy
Music
Human Resources
Food & Beverages App
Cybersecurity
Fintech - Investment/Retirement
Logistics & WMS
Crypto, Blockchain, DAOs
Fintech - Remittances
Rewards & Loyalty
Artificial Intelligence
Enterprise Content Management Platforms
Software Development Agency
Consultancy
Music
Human Resources
Food & Beverages App
Cybersecurity
Fintech - Investment/Retirement
Logistics & WMS
Crypto, Blockchain, DAOs
Fintech - Remittances
Rewards & Loyalty
Artificial Intelligence
Enterprise Content Management Platforms
Software Development Agency
Consultancy
Music
Human Resources
Food & Beverages App
Cybersecurity
Fintech - Investment/Retirement
Logistics & WMS
Crypto, Blockchain, DAOs
Fintech - Remittances
Rewards & Loyalty
Tools
Figma
Framer
Webflow
Jira
ChatGPT
Adobe CC
Sketch
Lottie
Experience
Lead UI/UX Expert - Consultant
Mar 2023 - Dec 2024
Creative Direction ‣ I led a small team of 3 creative professionals to deliver innovative and visually compelling solutions for web projects, ensuring that every design was both user-centered and visually impactful. This resulted in a notable increase in team delivery ratings and project success. ‣ Implemented user-centered design methodologies to provide design services for clients in the United States and Europe, focusing on enhancing both aesthetic appeal and functionality. Team Building and Mentoring ‣ Developed and executed UX testing strategies, fostering a collaborative team environment while improving overall user satisfaction across multiple projects. ‣ Guided team members through the design process, promoting the importance of research, iteration, and user feedback to optimize design outcomes. Stakeholder Relations ‣ Maintained strong communication with clients, ensuring alignment between business goals and design strategies, while delivering solutions that met both user needs and client expectations. Clients: Intellichief, Epicor, Clinovera
Lead UI/UX Expert - Consultant
Mar 2023 - Dec 2024
Creative Direction ‣ I led a small team of 3 creative professionals to deliver innovative and visually compelling solutions for web projects, ensuring that every design was both user-centered and visually impactful. This resulted in a notable increase in team delivery ratings and project success. ‣ Implemented user-centered design methodologies to provide design services for clients in the United States and Europe, focusing on enhancing both aesthetic appeal and functionality. Team Building and Mentoring ‣ Developed and executed UX testing strategies, fostering a collaborative team environment while improving overall user satisfaction across multiple projects. ‣ Guided team members through the design process, promoting the importance of research, iteration, and user feedback to optimize design outcomes. Stakeholder Relations ‣ Maintained strong communication with clients, ensuring alignment between business goals and design strategies, while delivering solutions that met both user needs and client expectations. Clients: Intellichief, Epicor, Clinovera
Lead UI/UX Expert - Consultant
Mar 2023 - Dec 2024
Creative Direction ‣ I led a small team of 3 creative professionals to deliver innovative and visually compelling solutions for web projects, ensuring that every design was both user-centered and visually impactful. This resulted in a notable increase in team delivery ratings and project success. ‣ Implemented user-centered design methodologies to provide design services for clients in the United States and Europe, focusing on enhancing both aesthetic appeal and functionality. Team Building and Mentoring ‣ Developed and executed UX testing strategies, fostering a collaborative team environment while improving overall user satisfaction across multiple projects. ‣ Guided team members through the design process, promoting the importance of research, iteration, and user feedback to optimize design outcomes. Stakeholder Relations ‣ Maintained strong communication with clients, ensuring alignment between business goals and design strategies, while delivering solutions that met both user needs and client expectations. Clients: Intellichief, Epicor, Clinovera
Senior Product Designer
monstar-lab.com
Jul 2022 - Mar 2023
Creative Direction ‣ I lead the design efforts for Egon Zehnder’s Executive Search, Board Consulting, and Leadership Strategy services platform, overseeing a team of 2 designers and driving the complete UI design sprint process. ‣ Currently spearheading the design of the LAS platform, which is projected to reduce costs by ~40%, saving an estimated 7.6MM USD annually in the assessment process. Additionally, I successfully implemented a design system that enhanced design consistency and reduced development time by ~15%. Team Building and Mentoring ‣ Guided and mentored a small design team, establishing clear workflows and sprint methodologies to maintain pace and quality across projects, ensuring that the team delivered high-quality solutions efficiently. Stakeholder Relations ‣ Collaborated closely with executives and stakeholders to gather requirements, develop wireframes, and deliver production-ready designs. The platform we are building automates and centralizes assessment processes, saving an average of 14 hours per executive, streamlining their workflows and decision-making. Client: EgonZehnder
Senior Product Designer
monstar-lab.com
Jul 2022 - Mar 2023
Creative Direction ‣ I lead the design efforts for Egon Zehnder’s Executive Search, Board Consulting, and Leadership Strategy services platform, overseeing a team of 2 designers and driving the complete UI design sprint process. ‣ Currently spearheading the design of the LAS platform, which is projected to reduce costs by ~40%, saving an estimated 7.6MM USD annually in the assessment process. Additionally, I successfully implemented a design system that enhanced design consistency and reduced development time by ~15%. Team Building and Mentoring ‣ Guided and mentored a small design team, establishing clear workflows and sprint methodologies to maintain pace and quality across projects, ensuring that the team delivered high-quality solutions efficiently. Stakeholder Relations ‣ Collaborated closely with executives and stakeholders to gather requirements, develop wireframes, and deliver production-ready designs. The platform we are building automates and centralizes assessment processes, saving an average of 14 hours per executive, streamlining their workflows and decision-making. Client: EgonZehnder
Senior Product Designer
monstar-lab.com
Jul 2022 - Mar 2023
Creative Direction ‣ I lead the design efforts for Egon Zehnder’s Executive Search, Board Consulting, and Leadership Strategy services platform, overseeing a team of 2 designers and driving the complete UI design sprint process. ‣ Currently spearheading the design of the LAS platform, which is projected to reduce costs by ~40%, saving an estimated 7.6MM USD annually in the assessment process. Additionally, I successfully implemented a design system that enhanced design consistency and reduced development time by ~15%. Team Building and Mentoring ‣ Guided and mentored a small design team, establishing clear workflows and sprint methodologies to maintain pace and quality across projects, ensuring that the team delivered high-quality solutions efficiently. Stakeholder Relations ‣ Collaborated closely with executives and stakeholders to gather requirements, develop wireframes, and deliver production-ready designs. The platform we are building automates and centralizes assessment processes, saving an average of 14 hours per executive, streamlining their workflows and decision-making. Client: EgonZehnder
Senior User Interface Designer
Nov 2021 - Jul 2022
Creative Direction ‣ As the Senior Designer for Wonder, a mobile restaurant service that delivers extraordinary food made to order, I designed and improved 14 new features for both the consumer mobile app and the merchandising tool. ‣ Delivered on-time design sprints for a development team of 10 in China, ensuring all features were built to specification and successfully adopted by stakeholders in New York. Team Building and Mentoring ‣ Collaborated with cross-functional teams, facilitating communication between designers and developers across different time zones to ensure smooth project delivery and implementation of new features. Stakeholder Relations ‣ Created wireframes and prototypes for new app features that increased customer engagement by ~8%, driving a more interactive and satisfying user experience while aligning with business goals.
Senior User Interface Designer
Nov 2021 - Jul 2022
Creative Direction ‣ As the Senior Designer for Wonder, a mobile restaurant service that delivers extraordinary food made to order, I designed and improved 14 new features for both the consumer mobile app and the merchandising tool. ‣ Delivered on-time design sprints for a development team of 10 in China, ensuring all features were built to specification and successfully adopted by stakeholders in New York. Team Building and Mentoring ‣ Collaborated with cross-functional teams, facilitating communication between designers and developers across different time zones to ensure smooth project delivery and implementation of new features. Stakeholder Relations ‣ Created wireframes and prototypes for new app features that increased customer engagement by ~8%, driving a more interactive and satisfying user experience while aligning with business goals.
Senior User Interface Designer
Nov 2021 - Jul 2022
Creative Direction ‣ As the Senior Designer for Wonder, a mobile restaurant service that delivers extraordinary food made to order, I designed and improved 14 new features for both the consumer mobile app and the merchandising tool. ‣ Delivered on-time design sprints for a development team of 10 in China, ensuring all features were built to specification and successfully adopted by stakeholders in New York. Team Building and Mentoring ‣ Collaborated with cross-functional teams, facilitating communication between designers and developers across different time zones to ensure smooth project delivery and implementation of new features. Stakeholder Relations ‣ Created wireframes and prototypes for new app features that increased customer engagement by ~8%, driving a more interactive and satisfying user experience while aligning with business goals.
Senior User Experience Specialist
Jan 2021 - Nov 2021
The company combines AI and machine learning enabled security software with a crowdsourced network of white-hat hackers to help keep its customers secure. I worked on Qualys® Reports Ingestion, Triage as a Service Flow and the Web Assets Report Creation wireframes and production designs. Successfully gathered requirements from various stakeholders to create detailed wireframes. Delivered high-fidelity production designs that were used in the final product.
Senior User Experience Specialist
Jan 2021 - Nov 2021
The company combines AI and machine learning enabled security software with a crowdsourced network of white-hat hackers to help keep its customers secure. I worked on Qualys® Reports Ingestion, Triage as a Service Flow and the Web Assets Report Creation wireframes and production designs. Successfully gathered requirements from various stakeholders to create detailed wireframes. Delivered high-fidelity production designs that were used in the final product.
Senior User Experience Specialist
Jan 2021 - Nov 2021
The company combines AI and machine learning enabled security software with a crowdsourced network of white-hat hackers to help keep its customers secure. I worked on Qualys® Reports Ingestion, Triage as a Service Flow and the Web Assets Report Creation wireframes and production designs. Successfully gathered requirements from various stakeholders to create detailed wireframes. Delivered high-fidelity production designs that were used in the final product.
Senior Product Designer
Oct 2019 - Feb 2021
tyba is a fintech company from CrediCorp Capital that has a mobile app where users can invest and make retirement investment plans. Designed a digital investment experience for 16K users, resulting in increased user satisfaction by 10%. Successfully made it possible to invest digitally in Colombia, by designing the legal and compliance flow, increasing user base by 5%.
Senior Product Designer
Oct 2019 - Feb 2021
tyba is a fintech company from CrediCorp Capital that has a mobile app where users can invest and make retirement investment plans. Designed a digital investment experience for 16K users, resulting in increased user satisfaction by 10%. Successfully made it possible to invest digitally in Colombia, by designing the legal and compliance flow, increasing user base by 5%.
Senior Product Designer
Oct 2019 - Feb 2021
tyba is a fintech company from CrediCorp Capital that has a mobile app where users can invest and make retirement investment plans. Designed a digital investment experience for 16K users, resulting in increased user satisfaction by 10%. Successfully made it possible to invest digitally in Colombia, by designing the legal and compliance flow, increasing user base by 5%.
Founding Partner & Head of Design YC S19
Oct 2018 - Oct 2019
I managed the Design team to establish the UX and UI processes and methodologies for the mobile and the lite app. The company estimated a $15 billion market and was growing 7-10% month over month. The user experience flow design made it possible to raise 1.2MM USD in a series A funding round from YC, we grew from a 800 user base to +10K in over a year, also allowing us to raise an additional 5MM USD in a series A venture capital investment by 2020.
Founding Partner & Head of Design YC S19
Oct 2018 - Oct 2019
I managed the Design team to establish the UX and UI processes and methodologies for the mobile and the lite app. The company estimated a $15 billion market and was growing 7-10% month over month. The user experience flow design made it possible to raise 1.2MM USD in a series A funding round from YC, we grew from a 800 user base to +10K in over a year, also allowing us to raise an additional 5MM USD in a series A venture capital investment by 2020.
Founding Partner & Head of Design YC S19
Oct 2018 - Oct 2019
I managed the Design team to establish the UX and UI processes and methodologies for the mobile and the lite app. The company estimated a $15 billion market and was growing 7-10% month over month. The user experience flow design made it possible to raise 1.2MM USD in a series A funding round from YC, we grew from a 800 user base to +10K in over a year, also allowing us to raise an additional 5MM USD in a series A venture capital investment by 2020.
UX Researcher
Jun 2018 - Nov 2018
Preo was a loyalty and rewards and loyalty app for Bavaria group under the acquisition from AB Inbev to run over Buenos Aires and Bogotá. I was responsible for Planning and Research all matters related to the new and ongoing features as Running Focus Groups, Making User interviews and surveys, Running Design Thinking Sessions, Delivering all the findings and data to stakeholders and decision makers.
UX Researcher
Jun 2018 - Nov 2018
Preo was a loyalty and rewards and loyalty app for Bavaria group under the acquisition from AB Inbev to run over Buenos Aires and Bogotá. I was responsible for Planning and Research all matters related to the new and ongoing features as Running Focus Groups, Making User interviews and surveys, Running Design Thinking Sessions, Delivering all the findings and data to stakeholders and decision makers.
UX Researcher
Jun 2018 - Nov 2018
Preo was a loyalty and rewards and loyalty app for Bavaria group under the acquisition from AB Inbev to run over Buenos Aires and Bogotá. I was responsible for Planning and Research all matters related to the new and ongoing features as Running Focus Groups, Making User interviews and surveys, Running Design Thinking Sessions, Delivering all the findings and data to stakeholders and decision makers.
UI/UX Designer
Apr 2017 - Jun 2018
Prototyping, animation and layout design for the mobile app
UI/UX Designer
Apr 2017 - Jun 2018
Prototyping, animation and layout design for the mobile app
UI/UX Designer
Apr 2017 - Jun 2018
Prototyping, animation and layout design for the mobile app
Education
Visual Communicator
Digital Design Center of Valencia
2010 - 2014
Full Scholarship with honors. CO&US GPA 4,32
Visual Communicator
Digital Design Center of Valencia
2010 - 2014
Full Scholarship with honors. CO&US GPA 4,32
Visual Communicator
Digital Design Center of Valencia
2010 - 2014
Full Scholarship with honors. CO&US GPA 4,32
Cinematography
Fundacelac
2015
Audiovisual Production
Cinematography
Fundacelac
2015
Audiovisual Production
Cinematography
Fundacelac
2015
Audiovisual Production
Accomplishments
UX Management: Strategy and Tactics By IxDF
UX Management: Strategy and Tactics By IxDF
UX Management: Strategy and Tactics By IxDF
Google Ux Design Specialization
Google Ux Design Specialization
Google Ux Design Specialization
Webflow Certifications
Mar 2024
- Webflow 101 - Webflow CMS Level 1 - Webflow Layout Level 1
Webflow Certifications
Mar 2024
- Webflow 101 - Webflow CMS Level 1 - Webflow Layout Level 1
Webflow Certifications
Mar 2024
- Webflow 101 - Webflow CMS Level 1 - Webflow Layout Level 1
Business English: Leadership & Management
Jan 2024
Business English: Leadership & Management
Jan 2024
Business English: Leadership & Management
Jan 2024
Product Analytics Micro-Certification (PAC)™
Jan 2024
Product Analytics Micro-Certification (PAC)™
Jan 2024
Product Analytics Micro-Certification (PAC)™
Jan 2024
Encora Certifications
Feb 2022
- Defining and Handling Sensitive Information - GDPR - Secure Application Development: Data Hygiene - Secure Application Development: OWASP Top Ten Refresher - Secure Application Development: Password Hygiene - Secure Application Development: Protecting Source Code
Encora Certifications
Feb 2022
- Defining and Handling Sensitive Information - GDPR - Secure Application Development: Data Hygiene - Secure Application Development: OWASP Top Ten Refresher - Secure Application Development: Password Hygiene - Secure Application Development: Protecting Source Code
Encora Certifications
Feb 2022
- Defining and Handling Sensitive Information - GDPR - Secure Application Development: Data Hygiene - Secure Application Development: OWASP Top Ten Refresher - Secure Application Development: Password Hygiene - Secure Application Development: Protecting Source Code
Valiu’s YC Demo Day
Summer 2019
1.2MM USD raised
Valiu’s YC Demo Day
Summer 2019
1.2MM USD raised
Valiu’s YC Demo Day
Summer 2019
1.2MM USD raised
Let's work together
I’m always excited to collaborate on innovative and exciting projects!
redg.1402@gmail.com
Let's work together
I’m always excited to collaborate on innovative and exciting projects!
redg.1402@gmail.com
Let's work together
I’m always excited to collaborate on innovative and exciting projects!
redg.1402@gmail.com